Designing a website is a complex process that requires consideration of various aspects. One of the most important is user experience, known as User Experience (UX). Unfortunately, many websites make UX mistakes that can deter users and negatively impact business results. Below, we present the most common UX errors to watch out for when designing a website.
1. Lack of Responsiveness
What is Responsiveness?
Responsiveness is a website’s ability to adapt to different screen sizes. Websites that are not responsive often look and function poorly on mobile devices, which can frustrate users and lead to high bounce rates.
How to Avoid the Lack of Responsiveness Error?
When designing a website, make sure it is responsive and works well on all devices. Use responsiveness testing tools and regularly test the site on different devices.
2. Breaking Conventions
Why are Conventions Important?
UX conventions are widely accepted practices that users expect on websites. For example, most users expect the site logo to be located in the top left corner and clicking on it will take them to the home page. Breaking these conventions can disorient users and make them feel lost on the site.
How to Avoid Breaking Conventions?
Always adhere to widely accepted UX conventions. While creativity is important, it should not come at the expense of ease of use.
3. Too Much Content
Why is Too Much Content a Problem?
While content is king, too much content on one page can overwhelm users. They may feel overwhelmed and unsure of what to pay attention to.
How to Avoid the Too Much Content Error?
When designing a website, strive to keep content to a minimum. Use white space to allow users to focus on key elements and avoid dumping too much information on one page.
4. Poor Navigation
Why is Navigation Important?
Navigation is a key element of any website. If users can’t easily find what they’re looking for, they can quickly lose patience and leave the site.
How to Avoid Navigation Errors?
Ensure your navigation is intuitive and easy to understand. Use clear labels, keep the number of menu items to a minimum, and always place a link to the home page in a visible location.
5. Lack of Clear Calls to Action (CTA)
Why are CTAs Important?
A call to action is a key element that guides users to take the desired action, e.g., sign up for a newsletter, purchase a product, or contact the company. If the CTA is not clear and visible, users may not know what to do next.
How to Avoid CTA Errors?
Each page on your website should have a clear and visible call to action. Ensure it is easily noticeable and clearly communicates what the user should do.
Avoiding these UX mistakes when designing a website can significantly improve user experience and contribute to the success of your online business. Remember, the key to good UX is understanding and meeting user expectations. Always design with your audience in mind, and you’ll be on the right track to create a website that’s not only appealing but also functional and easy to use.