For Dikson Poland, we created a modern online store that combines intuitive navigation, aesthetics, and advanced e-commerce functionalities. Our goal was to design a platform that ensures a seamless shopping experience for both individual customers and business clients, including hair salons and cosmetic wholesalers.
Modern and Responsive Design
The website has been designed with user-friendly navigation and quick product access in mind. We implemented a clear category structure, intuitive menu, and dynamic filters, allowing users to easily find the hair cosmetics and accessories they need.
The store is fully responsive, meaning it works flawlessly on desktops, tablets, and smartphones, enabling convenient shopping from any device and location.
Registration System with User Role Selection and Dynamic Pricing
One of the key features we implemented is a registration system where users choose their account type:
- Individual customers – A standard registration for personal shoppers who can browse the store, add products to the cart, and take advantage of promotions available to all users.
- Business clients (hair salons, wholesalers, companies) – This option provides access to additional features such as personalized discounts, larger packaging options, and bulk ordering capabilities.
Additionally, we introduced a dynamic pricing mechanism that automatically adjusts product prices based on the user’s account type. Once registered and verified, business customers see wholesale pricing and gain access to exclusive promotions unavailable to individual buyers.
This system significantly enhances pricing transparency, offer personalization, and eliminates the need for manual discount management for each customer.
Product Categorization and Advanced Search Engine
To make shopping more efficient, we developed a clear category structure and an advanced search engine with real-time suggestions and dynamic filters. Customers can refine their searches by product type, usage, brand, price, and availability, making their shopping experience fast and convenient.
Flexible Delivery Methods and Payment Options
To maximize shopping convenience, we integrated multiple delivery options, including courier shipping, InPost parcel lockers, and in-store pickup.
We also implemented modern payment gateways to ensure quick and secure transactions. Customers can choose from BLIK, online transfers, credit card payments, or traditional bank transfers.
These flexible payment and delivery solutions significantly improve the overall shopping experience.
Blog Module – A Knowledge Hub for Customers
Dikson Poland is more than just a store; it’s also a source of valuable information for customers. We introduced a blog module where the company can publish industry news, product updates, and expert hair care tips. This feature increases customer engagement and enhances SEO, improving the store’s online visibility.
SEO Optimization and Performance Enhancement
The website has been optimized for SEO and performance, ensuring faster page loading and higher visibility in search engine rankings. This helps attract more visitors and provides a smooth and efficient shopping experience.