SEO Basics for Beginners: First Steps in Optimization

seo basics

Introduction to SEO

What is SEO?

SEO, or search engine optimization, is the process of adapting a website so that it is better visible and perceived by search engines, mainly Google. In practice, it’s about making your site appear as high as possible in search results for specific phrases.

Why is SEO important for your website?

In today’s world, most people look for information through search engines. The higher your site appears in the results, the greater the chance that users will visit it, which can translate into increased sales, subscriptions, or other key actions.

How does the Google search engine work?

Google scans the internet for new pages using so-called robots. They assess the site in terms of content quality, technology, link structure, and many other factors. Based on this, the search engine decides what position the site will occupy in the results.


The role of keywords in SEO

Keywords are phrases that users enter in the search engine. To make your site visible to the right target group, you need to know which keywords are important to it and optimize the site for them.

How to choose the right keywords?

Start by listing potential phrases that your customers might enter. Then use keyword research tools to understand their popularity and competitiveness.

Keyword Optimization: How to Do It?

After identifying key phrases, start incorporating them into content, meta descriptions, titles, and image alts. Remember about naturalness – excessive use of keywords can do more harm than good.

Technical optimization

Site structure and SEO

A good site structure helps Google robots better understand its content. Remember about the header hierarchy (H1, H2, H3) and the logical organization of content.

Site mobility and SEO

In the era of smartphones, the site must be adapted to mobile devices. Google penalizes sites that are not “mobile-friendly”.

Site loading time and its impact on SEO

A long site loading time can deter users. Optimize images, scripts, and use technologies such as cache to speed up your site.

The importance of SSL for SEO

An SSL certificate (i.e., the green padlock in the browser) not only increases user security but is also a ranking factor for Google.

Internal and external linking

What is internal linking and why is it important?

Internal linking is the process of connecting pages on your site to each other. It helps in navigation but also strengthens the authority of your site in the eyes of Google.

External linking

External links are those that lead to your site from other websites. They are important for building your site’s authority. Try to get links from reputable sites in your industry.

Monitoring and analysis

How to monitor the position of your site in search results?

There are tools like Google Search Console that will help you track how your site is doing in search results.

How to interpret data and adjust the strategy?

Analyze traffic, conversions, and positions in the results. Based on this data, adjust your SEO strategy, making necessary changes and optimizations.

If you are interested in the basics of SEO and want professionals to handle the optimization of your site, contact us at useWeb. We help brands achieve better positions in search results and attract more customers!


See also

e-commerce mistakes
launch tour own e-commerce
the power of social media
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Most Frequently Asked Questions and Answers - SEO

What's the difference between SEO and SEM?

SEO (Search Engine Optimization) involves optimizing a website to achieve better results in organic (unpaid) search results. It focuses on a long-term strategy to improve site visibility in search engines.

SEM (Search Engine Marketing) is a broader concept that includes SEO but also focuses on paid advertising campaigns, such as PPC (pay-per-click) on Google Ads.


How long should I wait for SEO results?

The effects of SEO actions can vary depending on the competitiveness of the industry, chosen keywords, and current site optimization. In some cases, effects can be seen after a few weeks, but often it’s a process lasting from several months to even a year.

Is technical optimization of the site really important?

Yes, technical optimization is a key component of SEO. It affects how search engine bots index and understand your site. Technical issues can prevent proper site indexing and ranking.

Which tools do you recommend for keyword analysis?

There are many keyword analysis tools. Popular ones include Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest. The choice depends on individual needs and budget.

Do I need an SEO specialist, or can I handle optimization myself?

You can apply the basics of SEO yourself, especially if you have the right tools and resources. However, more advanced strategies and optimization may require the support of a specialist with experience and knowledge in this field.