Graphic Design Principles

1. Research the Topic

Firstly, consider what you’re designing. This may seem simple, but many things require deliberation. Ask yourself:

What’s the project’s goal? Who’s it for? Where will it be presented? What content will be conveyed? These questions will help you get started.

Then, look for inspiration, knowledge about the topic, and study competitors’ projects to improve your graphic design.

Websites like

  • Canva,
  • Google Images,
  • Pinterest,
  • or other designers’ fanpages can provide inspiration.

2. Preliminary Designs

Having familiarized yourself with the topic and analyzed the competition, start preliminary design. Make project sketches or note your ideas.

During this phase, pay attention to five key elements of design:

  • typography selection,
  • graphic themes implementation,
  • color scheme search,
  • photo choice,
  • and planning (for logos or branding books).

3. Simplicity is Key

An image is worth a thousand words. Visual communication, in its simplest form, is communication through images, exemplified by hieroglyphs. A well-designed poster, logo, or cover can grab attention with a great idea or excellent execution.

When designing, remember to use a limited number of fonts (preferably one). A minimalist project is often better than a complicated one because it’s more demanding and crucial for the graphic’s readability.

Hick’s Law states that the time it takes to make a decision increases with the number and complexity of choices.

4. Proper Composition

Composition is a vital element of any graphic design. Simply put, it’s the arrangement of elements in a work, forming a harmonious whole. The design’s composition can be

  • open or closed,
  • static or dynamic,
  • rhythmic,
  • symmetrical or asymmetrical,
  • diagonal,
  • horizontal,
  • or vertical.

These principles derived from mathematics and geometry can ensure a well-thought-out layout. Placing important information or products at key points will make the graphic more readable.

In conclusion

This article describes basic graphic design principles. These tips will be useful for anyone starting their journey in graphic design or with basic knowledge.


See also

best practices for website
Responsive website (3)
Wordpress CMS grafika
social media
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Most Frequently Asked Questions and Answers - Graphic design

Why is researching the topic crucial before starting a project?

Understanding the project’s goal, target audience, presentation platform, and content are essential steps. It’s worth preparing a brief, and you can draw inspiration from Canva, Google Images, Pinterest, or other graphic designers’ works.

What are the key elements of initial design work?

Initial designs require sketches, jotting down ideas, and focusing on five key aspects: choosing typography, implementing graphic motifs, selecting color schemes, choosing appropriate images, and planning project elements.

Why is simplicity important in design?

Simple visual communication through imagery is effective. Modern society prefers simplified visual communication, so it’s important to use a limited number of fonts, create designs that are readable and attention-grabbing.

What role does composition play in graphic design?

Composition, the arrangement of elements in a work, is a crucial aspect. Thoughtful placement of elements, the application of mathematical and geometrical principles, and selecting the right composition (open, closed, static, dynamic, symmetrical, asymmetrical, rhythmic) are important.

What tips are worth remembering about graphic design?

Researching the topic, careful design, maintaining simplicity, proper composition, and focusing on a limited number of choices are key tips for anyone involved in graphic design.